At LET Education Trust, we are incredibly proud of James McBride, Headteacher at West End Primary School and Chair of the Church and Oswaldtwistle Cluster, for his leadership in the “Smartphone Free Childhood” movement.
James recently spearheaded a vital event at Accrington Stanley’s Wham Stadium, bringing together educators, health professionals, and policymakers—including MP Sarah Smith and Esther Ghey (founder of the Brianna Ghey Legacy Project).
The goal is clear: to protect our children from digital harm, improve mental health, and ensure our classrooms remain places of focus and connection. By encouraging a delay in smartphone use until at least age 13 or 14, we can help our students thrive both emotionally and academically.
We are honored to have leaders like James driving this conversation forward for our schools and our community. Together, we are working toward a brighter, safer future for every child in our Trust.


